20 Years of Service. 30+ Years in the Detail Industry.

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Who We Are

Double Diamond Detailing Supplies is a veteran-owned company founded by Rick Flores—Senior Chief Petty Officer, US Navy (Ret.)—and his son Mark Flores.

After 20 years of military service and 30+ years in the detailing products industry, Rick opened First Detail Supply in Omaha, Nebraska in 2018. Mark officially joined the operation in 2019, learning every aspect of the products and business.

As the automotive reconditioning market evolved and ceramic coatings went mainstream, they saw an opportunity to create something special.

With our main focus being a ceramic line of products, we decided to sell First Detail Supply. This led us to establish Double Diamond in 2023.

At present, we have 12 ceramic related products.

Rick Flores in US Navy Senior Chief Petty Officer dress uniform with American flag

The Foundation: U.S. Navy

In 1973, Rick Flores enlisted in the U.S. Navy at the tail end of the Vietnam War. Over the next 20 years, he served on three U.S. Navy ships with deployments to the Asian Pacific and the Indian Ocean and served two years at a remote navy base in Australia.

The military teaches lessons that stay with you:

Good order and Discipline. Hold yourself to a higher standard. Promote integrity and trust.

In August 1993, Rick retired as a Senior Chief Petty Officer.

Those values didn't retire with him.

The Education: 30+ Years, Every Role

Most people in this industry know one side—manufacturing, or distribution, or retail. Rick learned them all.

1993–2002

Manufacturing & Distribution

Production Chemical Manufacturing, Stockton, California

Director of Distributor Recruitment & Private Label

That same month Rick retired from the Navy, he was hired at Production Chemical Manufacturing—a manufacturer of detailing and body shop products.

As Director of Distributor Recruitment and Private Label, Rick built a coast-to-coast distributor network. He learned how products are manufactured. How formulations work. How distribution networks are built. What makes a product successful beyond the bottle.

9½ years of understanding the manufacturing and distribution side.

2002–2013

Supply & Retail

Norcal Automotive and Janitorial Supply, Lodi, California

Owner/Operator

In March 2002, Rick opened Norcal Automotive and Janitorial Supply with the main focus on detail, auto body, and janitorial products in Lodi, California, servicing customers in the Central Valley extending to the L.A. Basin.

Now he wasn't just building distribution networks. He was the distributor. Face-to-face with shop owners daily. Hearing what they needed. Seeing what products worked—and which ones didn't live up to the marketing.

11 years learning the supply and retail side.

2013–2018

Product Development

Nanoskin Products

General Manager

In January 2013, Rick became General Manager of Nanoskin Products. Under his leadership, the company grew from a little-known entity to a widely recognized manufacturer of the Auto Scrub Pad.

Here, Rick saw product innovation and development up close. What separates good products from great ones. How to build a brand that professionals trust.

5 years understanding product development and brand building.

The Education Complete

By 2018, Rick had spent 25 years learning every aspect of the detailing products industry:

✓ Manufacturing — How products are made
✓ Distribution — How networks are built coast to coast
✓ Supply — What shop owners actually need
✓ Product Development — What makes formulations work
✓ Brand Building — How to earn professional trust

Most brand founders know one side. Rick knew all of them.

First Detail Supply storefront at 10179 J Street, Omaha Nebraska - Rick Flores auto detail supply company

Building the Operation: First Detail Supply

In September 2018, Rick resigned from Nanoskin Products and moved to Omaha, Nebraska to start his biggest endeavor yet.

October 2018: First Detail Supply opened.

A 2,000-square-foot retail store consisting of auto body shop supplies, detail supplies and two paint-line mixing banks. He also had a 4,000-square-foot training center where training was offered for ceramic coating application and paint correction. Also in this facility, window tint and PPF installation was available to the public. In an additional 2,000-square-foot space, First Detail offered undercoating and spray on bedliners. This facility was not just a supply store but a complete automotive experience.

In 2019, Rick's son Mark officially joined the operation. Over the next four years, Mark learned everything inside and out—product knowledge, customer relationships, installation techniques, and business operations.

Today, Mark helps run the operation alongside Rick, bringing a new generation's perspective to a brand built on years of experience.

In 2023, the decision was made to sell First Detail Supply which led to establishing Double Diamond.

The Culmination: Double Diamond

By 2023, Rick and Mark had built a successful operation at First Detail Supply. But the automotive reconditioning market was evolving rapidly, and they saw an opportunity to create something different.

Ceramic coatings were going mainstream. Professional-grade products were being commercialized. But there was a gap.

Education was missing. Ceramic coatings were being sold with hype, not understanding. Professionals needed guidance, not just marketing claims.

Veteran values were absent. Over 50 years in the industry—20 in the Navy and 30+ in detailing products—Rick had always been a veteran. But he'd never built a brand that put those values at the forefront.

In 2023, Double Diamond Detailing Supplies was founded.

Veteran-owned and veteran-led. Built on years of experience. Committed to professional education and quality products.

Not another detailing brand. A culmination of half a century of knowledge, service, and precision.

What 50 Years of Experience Means for You

Most detailing brands are started by marketers, chemists, or enthusiasts who learned one side of the industry.

Rick Flores learned every side.

When Double Diamond formulates a product, it's not guesswork. Rick knows:

From manufacturing experience: What ingredients actually work and how formulations perform
From distribution experience: What professionals need and how products are brought to market
From supply experience: What shop owners will actually buy and use
From product development experience: How to create formulations that deliver results
From installation experience: What performs on real cars in real conditions

You're not buying from a startup experimenting on customers.

You're buying 50 years of hard-won expertise in every bottle.

Our Commitments

  • Precision

    20 years in the Navy taught Rick that precision matters—attention to detail saves missions. We apply that same discipline to every product we formulate. No shortcuts. No compromises.

  • Integrity

    In the military, your word is your bond. We don't overpromise and underdeliver. We don't make claims we can't back. We say what we'll do, and we do what we say.

  • Education First

    As ceramic coatings went mainstream, education got left behind. We're committed to teaching professionals—not just selling them products. Proper application. Realistic expectations. Real results.

  • Professional Support

    We built a certified installer network with territory protection and insurance-backed warranties. Not just selling products—building partnerships with professionals who share our values.

50 Years: The Journey

1973

Enlisted in the U.S. Navy

1993

Retired as Senior Chief Petty Officer · Joined Production Chemical Manufacturing as Director of Distributor Recruitment

2002

Opened auto detail, auto body, and janitorial supply company in Lodi, California

2013

Joined Nanoskin Products as General Manager

2018

Opened First Detail Supply in Omaha, Nebraska — an 8,000 sq ft full-service detailing operation

2019

Mark Flores officially joins the operation

2023

Rick and Mark launch Double Diamond Detailing Supplies

TODAY

Growing Double Diamond nationwide — veteran-owned, educator-focused, built on 50 years of expertise

Common Questions

Our products are custom-formulated and manufactured in the United States.

Most of our products are available to everyone—professionals and enthusiasts alike. Some professional-grade ceramic coatings (Premier and Resistance) are exclusive to certified installers.

We're the only brand founded by someone with 50 years of experience across every role in the industry—manufacturing, distribution, supply, product development, and installation. Plus, we lead with veteran values and prioritize education over hype.

Yes. Our installer program is designed for professional detailers with registered, insured businesses. We're building a network of professionals who share our commitment to quality.

Certified installers can offer customers warranties backed by Old Republic Insurance (through NAAC). Real insurance coverage—not just manufacturer promises. This gives customers peace of mind and gives installers a competitive advantage.

Check our product pages for detailed descriptions and use cases. If you need help, contact us—we're here to educate, not just sell.

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Double Diamond Detailing Supplies.

Veteran-owned. Veteran-led. Built on 50 years of military discipline and industry expertise.

From traveling through the ranks of the Navy then making the journey through the automotive reconditioning industry.

Starting with a chemical manufacturing plant leading to establishing a detail supply company.

The journey has not ended, it continues on with the same energy it began with.

America's Finest Detailing Products.

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